膽小兔大冒險
Bunny Be Brave
Step into a heartwarming tale! Lead Bunny to face fears, solve puzzles, and embark on a journey of growth and bravery to reunite with Mommy!
partner
Discovery Bay Easter Carnival 2025
A Family Adventure of Courage & Wit
For Easter 2025, Discovery Bay joined forces with TeamUnlock+ to introduce a limited-time family-friendly interactive mobile quest, "Bunny Be Brave," bringing a heartwarming children's tale into reality. Prepare to embark on an enchanting journey teeming with courage and wit!
No app download required! Simply purchase the event package to receive your exclusive game link. Open it directly in your mobile browser and let the built-in GPS guide your adventure, transforming Discovery Bay into your ultimate festive playground.
Help Bunny find Mommy by solving puzzles and following a secret map across 6 stunning photogenic spots. Along the way, kids will develop observation skills and resilie 1 nce while creating joyful memories. Can you guide Bunny to a happy reunion and complete this journey of growth?
Mission Quick Facts
Limited Run: 18 – 19 April 2025
(During Discovery Bay Easter Carnival)
Location: Discovery Bay, Hong Kong
Route & Gameplay Guide:
-
Starting Point: DB Plaza
(The first half of the adventure takes place here.) -
Second Half: DB North Plaza
(The journey continues and concludes here.) -
Transportation: Free shuttle buses are available for easy travel between the two plazas.
-
Flexible Reward Option: Play at your own pace! If you prefer not to continue to the second half, you can still redeem your game completion prize right after finishing the first half!
Duration: 30–60 mins
(Flexible and relaxing playtime tailored for family paces)
What to Bring (Gear): A fully charged smartphone, stable internet connection, and a curious heart to explore!
6 Photogenic Easter Spots
Exploring holiday-themed installations while solving the mystery of "Bunny Be Brave".
Campaign Overview
For the Easter season, TeamUnlock+ partnered with Discovery Bay to redefine family entertainment by launching a limited-run interactive mobile quest, "Bunny Be Brave." This experience seamlessly blended real-world exploration with immersive digital storytelling, transforming scenic holiday installations into an engaging, location-based puzzle adventure for hundreds of families.
Frictionless Tech & Space Activation:
Powered by highly accessible web technology, the game eliminated any friction of app downloads—families simply accessed their exclusive game link upon purchasing event packages. By leveraging built-in smartphone GPS positioning, the quest dynamically guided players across 6 stunning photogenic spots, successfully distributing foot traffic between retail zones and transforming passive sightseeing into an active, high-engagement brand experience.
Key Achievements
Proven Success: High-Engagement Festive Experience
657
Active Family Teams
86%
Quest Completion Rate
82 Mins
Average Dwell Time
Partner Insight
"Activating 657+ paid family teams within a high-density 2-day festive peak is a remarkable achievement. By leveraging frictionless web technology and built-in GPS positioning, the experience successfully guided active family squads between DB Plaza and DB North Plaza. This seamless crowd routing effectively extended visitor dwell time to 82 minutes, successfully converting passing foot traffic into deeply engaged brand participants."
Leaderboard
Team Name | Time |
|---|---|
I am pikachu | 00:32:43 |
捉妖家族 | 00:56:19 |
Sheep Family | 00:58:13 |
Cosette team | 01:05:20 |
LYDIA |
01:06:42 |
The leaderboard for Discovery Bay's "Bunny Be Brave" quest successfully ignited families' competitive spirits!
The top team solved all puzzles in just 32 minutes, navigating seamlessly between DB Plaza and DB North Plaza. This engaging mechanic elevated word-of-mouth and made the event highly recommended among local Hong Kong families.
* Team names are displayed in their original localized registration formats.
Why Partner With Us?
Shape the Future of Interactive Entertainment With Us
Tailored Holiday Storytelling
We specialize in crafting original narrative scripts and custom holiday-themed IPs (Easter, Halloween, etc.) for shopping malls and venues, maximizing festive vibes.
Space Activation & Crowd Routing
Successfully linked multiple retail plazas by utilizing gamified missions to seamlessly guide and distribute foot traffic, revitalizing commercial spaces and photogenic zones.
Frictionless Onboarding
Powered by app-free web tech. Families simply click their exclusive game link to play instantly, leveraging built-in smartphone GPS to navigate the adventure.
Live Recaps
Inside the High-Engagement Journey of "Bunny Be Brave"
Let's Collaborate
Ready to Elevate Your Next Event?
We welcome strategic partnerships with commercial properties, theme parks, and event organizers. From brand activation to space revitalization, we design tailor-made real-world interactive experiences for your needs. Let's co-create an unforgettable journey!